Book Blogs + Book Reviews=Book Sales?
As my book blog is poised to turn 6 months old, I’ve been reflecting on its purpose and potential. People are visiting, reading, and commenting on my posts, but does that translate to book sales? Do book blogs generate enough buzz to actually sell books?
The book blogging community is such a supportive one, but are we reaching the masses? Recently, I started posting my reviews on Amazon to reach a wider audience. But is this enough? Are their other avenues that I’m missing?
I read about 60 book blogs during the week. In six months, I’ve read 13 books that were either reviewed or suggested by other bloggers (five of which were for my Summer Reading Challenge). In total, I’ve been motivated to read eight books purely on bloggers’ reviews. But my reading of these books didn’t generate new revenue for the authors because I borrowed them from my local library.
I would love to know if book blogs, reviews, and tours have a quantifiable impact on book sales. Do authors notice a spike in sales and interest if they market their books through blogs? Do you think your blog (and book blogs in general) help sell books? Inquiring minds want to know!